When a child likes a show, it’s usually because they enjoy the story, characters, or both. However, when a child likes a character, it’s because they have formed an emotional connection with them. What does that connection with a character looks like on Netflix in the form of interaction?

Sometimes, opportunity hides in plain sight. On the Netflix Mobile team, we found such an opportunity in the overlooked Episodes List. While most of the app was modern, this section was left forgotten. But as time and testing told, the mobile episodes list became a golden opportunity to boost platform watch time.

Netflix as a content platform has built a familiarity with long-form series and films. Inspired by TikTok's rapid growth, our Mobile team delved into short-form content, with everything from concept to qualitative and A/B testing.